Introduction:
The Asian Business Association of Whitehorse, ABAW, is a non-profit organisation, incorporated on 10 May 2002, by a group who all have close association with the Whitehorse area. Our mission is to enhance the quality of commercial activities in the City of Whitehorse and organise large events for the general public in Victoria.
Place:     Market and Main Streets, (The Mall) and Carrington Road carpark, Box Hill.
Time:      from 7pm, 31^st Jan ’03 (Friday) to 4am, 1^st Feb ‘03 (Saturday)

Purpose of this event: Chinese New Year celebration:
·    A multi-cultural event for everyone
·    It will allow people from different backgrounds to understand more about the Chinese History and the significance of Chinese New Year
·    Traditional Chinese New Year celebratory fruits and flowers will be available from stalls
·    A fun and exciting event for everyone, of all ages.
·    Proportion of profits will be donated to charitable bodies within the City of Whitehorse.

Special Activities for the public to attend and enjoy:
·    Over 80 stalls selling special Chinese New Year products, including food and flowers & plants
·    A central stage area presenting many different shows (fashion, Magic, music and drama) and competitions
·    All shows presented will be in both English and Chinese
·    3 different Gods (Chinese) will be invited to the event (3 small temple-like stalls) which will attract thousands of people 

Expected crowd:
·    At least 50,000 people

Advertisements will be placed in the following publications and media:
·    Chinese Newspapers
·    Chinese free newspapers
·    Australian newspapers
·    Local weekly newspapers
·    TV and Radio
·    Continuous advertising for almost 2 months
·    Billboards within the City of Whitehorse

There will be an opportunity for the major advertisers to be identified in the advertisements, via their company logo.
We need your big support to make this event to be the most successful Chinese Event ever to be held in Australia.
We would like your generous support for this event.
We hope we have captured your imagination for this public event.